The LEGO Business History

The history from the LEGO firm begins in 1932 when ever Ole Kirk Christiansen, a Danish carpenter, decided to start a business providing his wood toys door to door in his town of Billund, Denmark. He referred to as his new business “Lego” — a combination of two Danish thoughts, “leg godt, ” which suggested “play well. ”

In 1958, you can actually founder, Godtfred Kristiansen, patented a system for coupling the plastic stones that would after become called SEGLAR “Automatic Joining Bricks. ” The invention allowed LEGO to generate more diverse and intricate toys.

After that, LEGO enhanced https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor/ the offerings and began to appeal to both young boys and girls. It released a line of “Minifigures” in the mid-1970s that incorporated human statistics with posable arms, and in addition marketed jewelry sets to get young girls.

An alternative expansion in 1979 saw the creation of LEGO Space sets, bringing out astronaut minifigures, rockets and spaceships, amongst other well-liked themes. In 1999, the LEGO Group entered the Star Wars market, launching sets featuring the X-wing mma fighter and BRING Fighter.

For the reason that the company grew, it should increase its ability to release new products quickly and proficiently. To this end, it chosen management advisor Jorgen Vig Knudstorp.

He helped the company cut down on products on hand and reduce production time. This individual encouraged the business to build relationships with significant toy firms, including Target, Wal-Mart and Toys ‘R’ Us.

This individual also introduced LEGO Recommendations, an online community where followers could fill in proposals for new Profano sets they will wanted to observe produced. This kind of allowed LEGO to test the benefit of new ideas and gain feedback before committing to all of them.